CONCEPT:
Hidden Valley Ranch teamed up with Burger King to create an 8-ounce dip cup fit for a Whopper sandwich.
Whether it’s nuggets, fries, or even a whole Whopper, here's a dip cup big enough for all your dipping and dunking needs. When you're only serious about flavor, bigger is better.
ROLE:
Social Concept & Graphics
Logo Concept & Design
Consumer Journey
Photography Concept
RESULT:
4 Billion Media Impressions
4.2 Million Views on Instagram
21.8K Likes
Earned media coverage in 20+ publications
SOFTWARE:
Adobe Photoshop Beta
Midjourney
Keynote
SOCIAL TEASER: SOMETHING BIG
SOCIAL REVEAL: WILL IT DIP?
PAID SOCIAL: UNBOXING
CREDITS:
Agency: FCB Chicago
Dentsu NY
CD: Bryant Prince, Miles Jappa
Associate Copywriter: Nishtha Jadav
Associate Art Director: Sharon Liang