CONCEPT:
To showcase Fresh Step’s superior odor control, we dramatized the problem of bad odors through an animated world of litter critters that become obnoxious, loud, and eventually out of control. Live action reveals the solution— a vibrant world powered by Fresh Step. We redefined freshness with a bold, vibrant world to stand out from competitor ads' typical white, clean visuals.
DELIVERABLES:
TV/OLV
Pinterest, IG/FB, TikTok
Prints & Paid Static Social Posts
Digital Animated Banners
CatCon Activation
ROLE:
Print Concept Ideation & Execution
Social Concept & Execution
Animated Banner Concept & Execution
OLV End Card Animation
Typography
SOFTWARE:
Adobe Photoshop (Beta)
Adobe Illustrator
Adobe After Effects
Midjourney
Keynote
:15 PORTRAIT
:15 DINNER DATE
HTML BANNERS
4x5 PAID SOCIAL
9x16 PAID STORY
DIGITAL BANNERS
CREDITS:
Agency: FCB Chicago
Animation Studio: Lolly Studio UK
Production Director: Giuliana Tommasi
ECD: Justin Enderstein
CD: Colleen Keesey
ACD: Natasha Ygsi, Francisco Aguera
Associate AD, CW: Sharon Liang, Nishtha Jadav