DOUBLE RANCH COLLAB: HVR X HVR
CONCEPT:
To launch Hidden Valley Ranch’s new campaign “Only Serious About Flavor,” we partnered with the only other brand in the world as serious about flavor as us. Us.
We doubled the herbs, spices, flavors, and even the bottles. We created an AR Lens that transformed every "X" label at Complex Con into our Double Ranch bottle as a digital call to action.
ROLE:
3D Logo Design
2D & 3D Compositing
Video Editing Direction
Photography Direction
RESULT:
1.9B Media Impressions
Cannes Lions- Bronze
Clio Awards- Bronze- Social Media
The One Show- Gold- Experiential
The One Show-Silver- Promotion
SOFTWARE:
Adobe Photoshop
Cinema 4D
Keynote
CASE STUDY
AWARD BOARD
SNAPCHAT LENS & COMPLEX CON
REELS
PR PHOTOSHOOT
PRODUCT KIT
CREDITS:
Agency: FCB Chicago HVR Team
Production Company: Classic Color / Broadview, MK Films, Stephen Hamilton Productions
Post Production Company: 456 Studios, Giannini Creative
ECD: Justin Enderstein
CD: Bryant Prince, Miles Jappa, John Doessel, John Mckenzie
Motion Designer: Max Dawson
Associate Art Director: Sharon Liang